Estrategias de branding en las redes sociales

Martin Luther Jones Grinard

doi:10.56880/experior32.2

Authors

Martin Luther Jones Grinard Universidad de Panamá Autor/a https://orcid.org/0000-0001-8722-8742

DOI:

https://doi.org/10.56880/experior32.2

Keywords:

digital branding, social media, marketing strategies, emotional content, influencers

Abstract

This article focused on identifying effective branding strategies for social media marketing content. The introduction highlights the importance of digital branding and its impact on consumer visibility and loyalty. The study, of an applied and qualitative nature, used a descriptive-explanatory approach to analyze documentary cases and relevant theories, adopting a deductive method. Various strategies were reviewed and three were chosen: brand identity analysis, emotional content creation, and collaboration with influencers. The results showed that a strong and coherent brand identity, together with emotionally engaging content and strategic partnerships with influencers, work to improve brand perception. The conclusions recommended that brands invest in consolidating their identity, creating emotionally connecting content, and establishing authentic collaborations to improve their social media presence.

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